What Is Inflation

Project Overview

An explainer that simplifies a complex topic using clear, impactful visuals.

Our Approach

We started with research to ensure the script was both accurate and accessible. Using ElevenLabs for AI voiceover, we brought the story to life with a mix of stock footage and custom animated graphics. To add character and rhythm, we incorporated match cuts, old film textures, and tactile sound design—giving the final video a handcrafted, analog feel.

Our Process

Before production, we created a moodboard to guide the tone and direction. By exploring texture, layering, and composition, we shaped a look that stayed engaging while true to the retro-collage style. Drawing from vintage graphics, bold typography, and grayscale imagery, we pulled standout details and adapted them into a cohesive style for the final video.

Creative Direction & Graphics: ila
Video & Animation: Julius