Pedulla Studios

Project Overview

We created a series of Instagram Reels from a single long-form woodworking video—with no additional assets provided—to boost brand visibility and drive traffic to the YouTube video.

Our Approach

We began by identifying 4–5 story angles that could each stand alone as engaging 1-minute Reels. Each video was built around a strong verbal and visual hook to capture attention and sustain interest. Once the angles were approved, we crafted each Reel using voiceover and relevant visuals sourced from across the original long-form video. To support viewer understanding and add polish, we created simple, animated graphics as b-roll to add variety and breaking up shots while keeping the overall look consistent and on-brand.

Key Challenges & Solutions

Editing voiceovers for short-form is tricky—what flows in long-form often sounds disjointed when condensed. To solve this, we “Frankenstein-ed” new, natural-sounding sentences by stitching together words and phrases from different parts of the video. This allowed us to maintain clarity and flow, without recording new voiceover.

Our Process

We began by presenting three animation styles for Nick to choose from. Once a direction was set, we developed sketches to visualize the scenes and movements before creating assets in Illustrator and animating them in After Effects.

From there, we identified moments in the build that could benefit from visual support — helping the viewer understand steps that aren’t always easy to show on screen. As makers ourselves, we know how tricky it can be to explain a process clearly without extra visuals, so animation becomes a practical way to bridge that gap. The result is content that not only simplifies the build but also strengthens authority and trust with his audience.

For one of the reels, Nick wanted a stronger hook. We worked together on a new voiceover and paired it with an opening sequence that was both on-brand and visually engaging; setting the tone for the rest of the video.